MINIMALISM
MINI are never a manufacturer to rest on their laurels, especially when it comes to the efficiency of their vehicles and reducing the environmental impact that they have. Welcome to an exciting range of new features designed to eliminate what is unnecessary and focus solely on what's important. We call it MINIMALISM.
MINIMALISM means to disregard what is unimportant and concentrate on what matters and that's exactly the approach that we've taken with developing these new features. Only the bare essentials needed to get the required results have been used, allowing us to dramatically increase efficiency and cut down on emissions and materials used.
MINIMALISM FEATURES
The new MINIMALISM approach incorporates a wide range of features which allow us to dramatically cut down on the materials used, meaning that we can gain the maximum effect from minimal materials. From the engine which utilises fully variable valve timing, a complex twin scroll turbo charger which dramatically improves the weight to power ratio - meaning better performance with less fuel - and much more which leads to a reduction in fuel usage of up to 28%.
Other than the engine's construction, there are a wide range of other MINIMALISM features which help to diminish the environmental impact of the new MINI vehicles. We could talk at length about the cutting edge on-demand technologies like the volume flow-regulated oil pump which only provides what's required and consumes up to 160 watts less energy than a regular model, or we could tell you in detail about the hugely efficient automatic start/ stop function which drastically cuts down on wastage and emissions by not using the engine when the car isn't moving. We could tell you all the facts and figures about the brake energy regeneration feature which comes as standard on new MINI cars and charges the battery when the car is coasting or breaking, but the best way to understand MINIMALISM is to experience it. Book a test drive at your nearest Cooper MINI dealership today.
MINI EFFICIENCY
The end result of MINIMALISM is a dramatic increase in the efficiency of all new MINI vehicles, reducing fuel costs and the impact of these cars on the environment. Wherever you are in the country, the Cooper Group can help you find the efficient, affordable new MINI car you've always dreamed of. Contact your nearest dealer today to find out more about MINIMALISM.
