For so many of us, our cars are not just a thing we use to get to work, but an extension of our personality.
Not only do we feel that what we drive says something about us, but we like to make a car truly our own. For most manufacturers this extends as far as picking a car model, a body colour and some nice alloy wheels - but with MINI your choices are a little more broad...
Of course you aren't short of choice when it comes to the exterior. The MINI Hatch is available in 13 different body colours, with two roof colours, two types of door mirror caps and up to 12 types of alloy wheel. Two different graphics packs are also available, adding bonnet stripes.
The combinations of items on the inside are no less expansive. With up to 8 different seat upholsteries, six sets of interior trim and five kinds of trim finishers, you can make the MINI's insides just as you like it - whether it's a smooth and continuous theme or an orchestral clash of colour, which some manufacturers may not even offer.
For most cars, this is where it ends, but it's only the beginning when it comes to personalising your MINI. The accessories catalogue contains a mind-blowing array of alternate alloy wheels and additional roof graphics, from traditional chequered designs and the Union Flag to tartans, helipad designs and even a smartphone touchscreen design. Special MINI car covers are available, along with roof boxes - for which you can also specify MINI decals. Additional colour-themed decorative touches are available on the outside, with yellow, pink, orange, blue and green options for the mirror housing, hub cap centres, side scuttles and bonnet pin stripes - and you can mix and match these further.
The array of interior accessories is as wild, including the Speedwell Blue tartan design on seat covers, floor mats, rear window sunblinds, and LED door entry strips, a rechargeable LED hand torch and all manner of alternative gearknob designs. If you have kids, there's MINI car seats for babies and young children too.
Opt for a John Cooper Works MINI and the selection of toys includes carbon fibre surfaces like the door grips, gearknob and handbrake handle and steering wheel inserts.
When you buy a MINI Hatch it really could be one in ten million - and across the MINI range as a whole there are fifteen quadrillion (15,000,000,000,000,000) different ways to specify your car!